Free tools
Margin and markup calculator
Enter the purchase cost and one of selling price, markup or margin: the other values appear at once, with the profit, the price including VAT and the effect of a discount. Markup and margin are not the same: a 25 % markup gives a 20 % margin, and mixing them up means selling for less than you think.
- From cost to price with markup or margin
- From selling price to markup and margin
- Profit in francs or euros
- Customer discount and maximum discount without loss
- Price incl. VAT with the rates of Switzerland, Italy, Germany, France and Austria
- Copy any value with one tap
How to calculate the selling price in three steps
- 1
Enter the cost
What you pay, excluding VAT.
- 2
Choose what you know
The selling price, the markup you apply or the margin you want.
- 3
Read the result
Price, profit, markup and margin; add a discount to see what is left.
Your data stays yours
The calculation happens in your browser. The page sends no data to any server, not even to Lema: its security policy (CSP) prevents it too. The last calculation is saved only in this browser; you can delete it with the Data button.
Frequently asked questions
What is the difference between margin and markup? +
Markup is profit divided by cost, margin is profit divided by the selling price. With a cost of CHF 80 and a price of CHF 100 the profit is CHF 20: 25 % markup, 20 % margin.
How do I calculate the selling price from the markup? +
Price = cost × (1 + markup). With a cost of CHF 80 and a 25 % markup: 80 × 1.25 = CHF 100.
How do I calculate the price from a target margin? +
Price = cost ÷ (1 − margin). For a 20 % margin on a cost of CHF 80: 80 ÷ 0.8 = CHF 100. That is why the margin can never reach 100 %.
How much can I discount without a loss? +
At most the margin: with a 20 % margin, a 20 % discount brings the price exactly to cost. The tool shows it below the result.
Is margin calculated with or without VAT? +
Without: VAT is not revenue, you collect it for the state. Enter cost and price net; the price including VAT is shown separately.
The tool is provided as is. The purchase cost does not include overheads, transport and time: include them in the price.